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Virgin Group
S/B/534. Motives, benefits and financing of mergers and acquisitions: case study of Virgin Media
- WORDS:
- 4100
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at mergers and acquisitions (M&A) examining a merger of UK companies NTL and Telewest into Virgin Media. Horizontal, vertical and conglomerate types of merger are described, motives for M&A are outlined, benefits of M&A are identified, the importance of a new brand name is highlighted, the methods of M&A financing are explored
KEYWORDS: mergers and acquisitions, NTL, Telewest, Virgin Media,
Other Papers On: Virgin Group
Other Papers On: Mergers and Acquisitions
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