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Virgin Group
S/B/492. Virgin Group's marketing strategy
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of Virgin Group describing the company's history and background, discussing the role of their leader Richard Branson in the company's success, reviewing the policy of corporate social responsibility (CSR) and conducting analysis along the lines of the marketing mix (7P) and Porter's five forces models.
KEYWORDS: virgin, group, marketing, strategy,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Porter's 5 Forces Analysis
Other Papers On: Virgin Group
Other Papers On: Marketing Mix
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Keywords Tag Cloud
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On an initial reading it looks very much what I require. Once again thanks for a very prompt service.Andy
