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Virgin Group
C/OM/328. Conglomerate supply chain management: theory and case of Virgin
- WORDS:
- 4950
- DATE:
- 2011
- PRICE:
- 49.99 GBP
The paper looks at the concept of supply chain management (SCM) addressing the issues of SCM in a global context, highlighting the importance of organisational alignment with the supply chain processes, and examining the role of cooperation and information technology in SCM. A case study of SCM in Virgin Group is conducted outlining the features of a global conglomerate, examining the areas of supply chain integration and effectiveness of SCM.
KEYWORDS: Conglomerate SCM, supply chain management, Virgin,
Other Papers On: Supply Chain and Logistics
Other Papers On: Virgin Group
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Keywords Tag Cloud
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Yes, thanks I received the paper. That was quick!Cheng
