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Virgin Group
C/M/899. Virgin's launch of branded Cola
- WORDS:
- 2100
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the introduction by the Virgin Group of their Virgin branded Cola, after they had identified a gap in the market. The launching strategy is described using the marketing mix model, suggesting improvements to its implementation, and reviewing the reaction of the competitors to the launch.
KEYWORDS: Virgin Group, Cola, Marketing mix, new product launch,
Other Papers On: Virgin Group
Other Papers On: International Product Launch
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Keywords Tag Cloud
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WHAT OTHERS HAVE SAID
I have received the paper thanks for doing it so quickly.Patricia
