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Virgin Group
C/M/799. Virgin Group: Marketing Relationship Management
- WORDS:
- 1600
- DATE:
- 2008
- PRICE:
- 19.99 GBP
The paper examines the scope of integrated marketing communication (IMC), using Virgin Group as a case study. The role of relationship management within Virgin Group is considered with respect to IMC, recommendations are suggested about communication strategies that Virgin can take up in the future.
KEYWORDS: Virgin, integrated marketing communication, CRM, relationship management,
Other Papers On: Virgin Group
Other Papers On: Marketing Communications
Other Papers On: Relationship Marketing
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