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Virgin Group
C/M/2158. Managing the rebranding of NTL Telewest
- WORDS:
- 4000
- DATE:
- 2011
- PRICE:
- 49.99 GBP
This paper examines change management in relation to Virgin Media and the rebranding of NTL Telewest. The paper begins by providing information on the process of the NTL Telewest change, and follows this with a discussion regarding internal and external drivers for change. The key management objectives are assessed, and the paper analyses the way in which the managers planned to achieve these objectives. The paper then assesses the success of the change and rebranding, and examines the further changes that were required.
KEYWORDS: Change management, Virgin Media, rebranding, NTL Telewest!,
Other Papers On: Change Management
Other Papers On: Virgin Group
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