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Virgin Group

C/M/2120. Marketing Mix of Virgin Atlantic

WORDS:
950
DATE:
2011
PRICE:
9.99 GBP

The paper examines the marketing strategies of the UK-based airline Virgin Atlantic conducting their marketing mix (7P) analysis and providing information on the airline’s products, prices, places, promotion, processes, people and physical evidence.

 

KEYWORDS: Marketing Mix, Virgin Atlantic,

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