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Virgin Group

C/EI/126. Assessment of Virgin Group's online offering and Virgin Atlantic website

WORDS:
1100
DATE:
2010
PRICE:
19.99 GBP

The paper examines the strengths and weaknesses of the current web offering of the Virgin Group presenting the company’s overview, and discussing the appeal of the Virgin Atlantic website to their ‘young’ target market. Recommendations are suggested about the possible improvements of the web page design, online booking techniques and customer feedback.

 

KEYWORDS: Virgin Group, Virgin Atlantic, website, web page, web offering, online booking,

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