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Virgin Group

C/B/3633. Environmental analysis of Virgin Atlantic airline

WORDS:
2650
DATE:
2011
PRICE:
29.99 GBP

The paper examines the internal and external business environment of the Virgin Atlantic airline describing the background of the company, their management and operational structure and financial performance over 1989-2009. PESTEL analysis of Virgin Atlantic is conducted, conclusions are made about the impacts of the environmental factors on the airline’s performance.

 

KEYWORDS: Virgin Atlantic airline, PESTEL,

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