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C/B/3629. Integration of sustainability into company strategy: changing nature of marketing

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

The paper examines the role of sustainability in business investigating its pressures and impacts on marketing activities of businesses. Changes in the nature of contemporary marketing and the concept of green marketing are discussed using the examples of Marks and Spenser (M&S), Virgin Atlantic and Tesco.

 

KEYWORDS: Sustainability, green marketing, sustainable development, Marks and Spenser, M&S, Virgin Atlantic, Tesco,

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Thank you very much. I have received the paper and look forward to reviewing it as part of a case study I am preparing for a workshop presentation. Your site was easy to navigate and response time was excellent. Best wishes. Lynn