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Virgin Group
C/B/2115. Expansion of Virgin Atlantic to Nigeria
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper addresses business internationalization considering the case of Virgin Atlantic (VA) and their expansion to Nigeria. The background of Virgin as a multinational enterprise (MNE) is described, the aims of VA movement to Nigeria are explained and evaluated, an overview of Nigeria is presented, conclusions are made about the consequences of Virgin’s strategic investment in Nigeria and the re-branding of VA for Nigerian Eagle Airlines.
KEYWORDS: Internationalization, Multinational Enterprise, MNE, Virgin Nigeria, Nigerian Eagle Airlines,
Other Papers On: Internationalization
Other Papers On: Virgin Group
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Keywords Tag Cloud
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