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Violin
C/B/1066. SWOT and STEP Analysis of Nabaztag
- WORDS:
- 900
- DATE:
- 2008
- PRICE:
- 9.99 GBP
The paper examines the features of a new Violin's product Nabaztag, a Wi-Fi enabled device, conducting its SWOT analysis and identifying the key features of the Nabaztag environment in the UK using the STEP (PEST) model.
KEYWORDS: SWOT, STEP, Violin, Nabaztag, Wi-Fi,
C/B/1068. Marketing and Innovation: New product launch and marketing of Nabaztag
- WORDS:
- 4500
- ADD-ONS:
- 21 Slides
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the development of a new innovative product Nabaztag by Violin Electronics exploring the launching life cycle with the focus on the marketing phase of the new product launch. Nabaztag marketing strategy is analysed using the models of PESTLE, SWOT, Marketing Mix and SOSTAC. Direct research is conducted on the basis of primary data collected through a questionnaire. A power point presentation of the study is supplied in a separate file.
KEYWORDS: Innovative product, new product launch, Marketing strategy, Nabaztag, Violin, PESTLE,
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