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C/B/1068. Marketing and Innovation: New product launch and marketing of Nabaztag
- WORDS:
- 4500
- ADD-ONS:
- 21 Slides
- DATE:
- 2008
- PRICE:
- 49.99 GBP
The paper examines the development of a new innovative product Nabaztag by Violin Electronics exploring the launching life cycle with the focus on the marketing phase of the new product launch. Nabaztag marketing strategy is analysed using the models of PESTLE, SWOT, Marketing Mix and SOSTAC. Direct research is conducted on the basis of primary data collected through a questionnaire. A power point presentation of the study is supplied in a separate file.
KEYWORDS: Innovative product, new product launch, Marketing strategy, Nabaztag, Violin, PESTLE,
Other Papers On: Violin
Other Papers On: New product development
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