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Viking Hotel
C/T/128. Managing Tourism and Hospitality: Case Study of Viking Hotel
- WORDS:
- 3150
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper examines the performance the Viking Hotel in Stratford, London, presenting information about its background and economic status, and analyzing internal and external factors that influence the company’s position using PEST and SWOT models. Short-term and long-term strategies for the company are suggested.
KEYWORDS: SWOT, PEST, hotel and tourism, Viking Hotel,
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