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Victoria's Secret
C/M/1403. Proposal. Impact of Brand on Consumer Buying Behaviour: Case Study of Victoria's Secret Pink
- WORDS:
- 3000
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper proposes research into the attitudes of young female customers towards loungewear Victoria’s Secret Pink. Research objectives and questions are outlined, literature on consumer behaviour and buying decisions is reviewed, research strategy and methodology is described, the timescale of work is indicated, the ethical issues related to primary research are addressed.
KEYWORDS: Proposal, Consumer Buying Behaviour, Victoria’s Secret Pink,
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