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United Airlines

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C/E/516. Price competition within oligopoly

WORDS:: 1200
DATE:: 2010
PRICE:: 19.99 GBP

The paper looks at the market structure of oligopoly arguing whether companies within oligopoly market avoid price competition and exploring the reasons why they may do so. Case studies are conducted of pricing policies of the Organisation of Petroleum Exporting Countries (OPEC) within the oil industry, and the United Airlines’ fares policy. References are made to the demand curve theory.

KEYWORDS: Price competition, oligopoly, OPEC, United Airlines, demand curve,

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C/M/1160. Integrated Marketing Communications: Case studies of Sainsbury's and United Airlines

WORDS:: 1300
DATE:: 2009
PRICE:: 19.99 GBP

The paper reviews the developments in the business environment that have led to the prominence of Integrated Marketing Communications (IMC), and considers the IMC strategies of Sainsbury’s and United Airline’s low-cost brand, Ted.

KEYWORDS: integrated marketing communications, Sainsbury’s, Ted, United Airline, low-cost carrier,

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C/F/431. Fuel Risk Management in United Airlines

WORDS:: 1500
DATE:: 2009
PRICE:: 19.99 GBP

The paper traces the history of the US company United Airlines (UA) from their formation through bankruptcy to recovery. The changes in the prices of aircraft fuel are examined discussing the new ways of hedging against risks of price fluctuations, and looking at the hedging strategies of UA. Recent approaches to fuel risk management are considered using UA to illustrate their application and discussing futures contracts as protection against losses.

KEYWORDS: f, fuel, risk, management, united, airlines,

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