Browse our collection of papers in
Unilever
C/M/2606. Management Development in Unilever
- WORDS:
- 2400
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at management development (MD) as a tool used to enhance the performance of individual managers, offering a case study of MD in Unilever. Unilever’s strategies of human resource management (HRM) are analyzed examining their MD approaches with regard to the company’s structure, culture, performance development planning (PDP), etc.
KEYWORDS: Management Development, Unilever,
C/M/2478. Management Development in Unilever
- WORDS:
- 2500
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper looks at the concept of management development (MD) offering a study of MD in Unilever. Human resource issues of Unilever’s internationalization are addressed, Unilever’s strategic approach to MD is explained, factors behind MD success are outlined, the core focus areas of the MD system are identified.
KEYWORDS: Management Development, Unilever,
C/HR/1202. Influence of Culture on International HRM: case of Unilever in Bangladesh
- WORDS:
- 2050
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines the impacts of local culture on human resource management (HRM) in a foreign country reporting on HRM practices used by the British-Dutch multinational corporation Unilever in Bangladesh. Bangladeshi culture is analyzed along the lines of Hofstede’s model. The adjustment of Unilever’s culture in the UK to the Bangladeshi culture is addressed investigating the company’s HRM practices in the areas of employee compensation, training and development, recruitment, selection, etc.
KEYWORDS: Culture, International HRM, Unilever, Bangladesh, Hofstede,
C/B/4173. Unilever's policy of Corporate Social Responsibility and HRM
- WORDS:
- 2600
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the issues of Corporate Social Responsibility (CSR) associated with Unilever’s policy of introducing automation in their Saudi Arabia plant. The background of the company is described, theoretical underpinnings of CSR are reviewed, Unilever’s CSR and HRM policies are evaluated discussing the link between employees, stakeholders, psychological contract and CSR.
KEYWORDS: Unilever, Corporate Social Responsibility, CSR, HRM, psychological contract,
C/B/4067. Case study analysis of sustainable business strategy development
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to examine the ways in which a business can be sustainable whilst maintaining an agile, efficient and innovative business strategy. The way in which environmental and economical ICT development has been integrated in a variety of organisations is discussed. These organisations include Asda, Tesco, Microsoft, Unilever, and Kraft Foods, and this is followed by a comparative assessment of Brazil and Ghana.
KEYWORDS: Asda, Tesco, Microsoft, Unilever, Kraft Foods, Brazil, Ghana, ICT, business strategy, environmental development, economical development,
C/M/2133. Proposal: Market research for a new product development: case study Carte D'Or
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This proposal examines the UK ice cream market, and aims to assess the gaps and opportunities for a new product development under the Carte D’Or brand portfolio for the Unilever Company. The paper discusses the competition in the UK, and outlines the ice food market. The market proposal and research problems are assessed, and the key objectives are outlined. The paper explains the new product concept, and explores the target market. The research methodology for the study is examined, along with timing considerations.
KEYWORDS: Proposal, ice cream market, new product development, marketing plan, Carte D’Or, Unilever Company,
C/C/242. Managing information systems in organisations: integration of SAP exchange infrastructure at Unilever
- WORDS:
- 3950
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper aims to examine the integration of the SAP Exchange Infrastructure (SAP XI) Management information system at Unilever. The paper introduces the background to the topic and the case study. The paper then examines the way in which SAP XI provided information across a variety of Unilever’s departments, like their sales, human resource and finance department. The four tiers of management, the strategic, management, knowledge, and the operational levels. The paper suggests the ways in which business processes can be managed efficiently, and the paper concludes with recommendations for the successful implementation of the SAP XI system.
KEYWORDS: Integration, SAP Exchange infrastructure, SAP XI, management information system, Unilever, sales, human resource, finance department, four tiers, strategic level, management level, knowledge level, operational level,
C/B/2663. Corporate Social Responsibility reporting: case study of British American Tobacco and Unilever
- WORDS:
- 4000
- DATE:
- 2010
- PRICE:
- 49.99 GBP
This report provides a comparison of two companies: British American Tobacco and Unilever and how these companies approach sustainability reporting. As Corporate Social Responsibility reporting (CSR) is supervised by the Global Reporting Initiative the two sustainability reports are compared and assessed against its standards. BAT and Unilever both produce consumer goods but while the former’s main product is cigarettes (traditionally a threat to the environment), the latter specialises in a wide range of goods from tea to shampoo and body wash (these products traditionally are not viewed as a big threat to environment). Since the produce of the companies have different impact on environment and health, the firms had to emphasise quite different points in their sustainability strategy.
KEYWORDS: Sustainability, Corporate Social Responsibility, CSR, BAT, British American Tobacco, Unilever, Global Reporting Initiative, GRI!,
C/EI/132. Current issues in marketing within social media
- WORDS:
- 750
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper looks at one current issue in marketing within the framework of social media. It considers the impact of Unilever’s decision to use be-spoke, invite only communities to become involved in new product innovation and development. The paper looks at how this will impact on the marketing community and which marketing theories are pertinent to the issue.
KEYWORDS: marketing, social media, marketing theory, Unilever, product development, community, users, customers,
C/HR/650. Proposal. Effectiveness of expatriate remuneration in Unilever
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper proposes research into the effectiveness of expatriate remuneration in Unilever Corporation. The objectives of the research are identified, literature is briefly reviewed on expatriate benefits and compensation, the challenges of international remuneration, the methods of developing expatriate compensation plans, etc. Research methodology and data collection techniques are described.
KEYWORDS: Expatriate Remuneration, compensation, Proposal,
C/B/2099. SWOT analysis of Unilever
- WORDS:
- 800
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Unilever, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Unilever.
KEYWORDS: SWOT, TOWS, Unilever,
C/B/2097. Unilever: Path to Growth Strategy
- WORDS:
- 8100
- DATE:
- 2010
- PRICE:
- 89.99 GBP
The paper looks at the strategic direction of Unilever providing background information about the company, discussing their products, and analyzing their “Path to Growth Strategy” (PGS). Analysis of the company is conducted using the models of SWOT and discussing PGS focus areas. The benefits and challenges of the company’s restructuring are highlighted.
KEYWORDS: Unilever, Path to Growth Strategy, PGS, SWOT, restructuring,
C/HR/571. Dissertation. What measures can organisations take to engage and retain their workforce in diverse UK environment?
- WORDS:
- 16350
- DATE:
- 2009
- PRICE:
- 169.99 GBP
The dissertation addresses the issues of employee engagement and retention (EER) examining the measures that could be taken by UK organisations to fully engage with their workforce and ensure the retention of talented employees. Literature is reviewed on the impact of the workforce on the organisational performance, the link between employee performance and payment, the importance of tailoring EER programmes, the EER programmes currently used in the UK, the importance of knowing competitive actions taken by other players in EER, etc. The research methods are based on secondary data obtained from related academic literature, company reports, press articles, etc. Case studies are conducted of EER practices in Barclays Bank, British Petroleum (BP), Cadbury, Deutsche Bank, Dow Chemical, Nokia, Philip Morris International (PMI), Royal Dutch Shell, and Unilever. Conclusions are made about the actions taken by the studied organisations in developing EER initiatives, recommendations are suggested about the ways to engage employees, to maximise their talents and abilities, and to minimise their turnover.
KEYWORDS: Dissertation, human resources, employee engagement, employee retention, Barclays Bank, British Petroleum, Cadbury, Deutsche Bank, Dow Chemical, Nokia, Philip Morris, Royal Dutch Shell, Unilever,
C/B/1378. SWOT, PESTEL and Porter's 5 Forces analyses of Unilever
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper looks at the current market position of Unilever a global conglomerate and one of the world's largest suppliers of fast moving consumer goods (Unilever, 2009). Three popular and well respected qualitative analytical tools have been utilised. At the outset, a PESTLE analysis was employed to facilitate the macro understanding of market risks, growth and decline. Secondly, using a Porter's Five Forces analysis Unilever's strategic position and the competitive intensity of the consumer goods markets that Unilever operates within was examined. Finally, a SWOT analysis was used to audit and highlight Unilever's current internal strengths and weaknesses. The SWOT analysis also examined the current and future threats and opportunities facing Unilever.
KEYWORDS: swot, pestel, porter, forces, unilever,
C/B/1379. PESTLE Analysis of Unilever
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever.
C/B/1380. PESTLE and SWOT Analyses of Unilever
- WORDS:
- 1250
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Unilever, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Unilever. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever.
KEYWORDS: pestle, swot, unilever,
C/B/1381. SWOT Analysis of Unilever
- WORDS:
- 450
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Unilever.
C/B/1382. Porter's Five Forces Analysis of Unilever
- WORDS:
- 650
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Unilever and Porter's 5 forces analysis of Unilever which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Unilever.
KEYWORDS: porter, five, forces, unilever,
C/B/1383. PESTEL and Porter's Five Forces Analyses of Unilever
- WORDS:
- 1450
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Unilever, PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever and Porter's 5 forces analysis of Unilever which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Unilever.
KEYWORDS: pestel, porter, five, forces, unilever,
S/HR/245. Dissertation. Does Work Life Balance influence Productivity? Exploratory Study of Work Life Balance Effects on Company's Financial Accounts
- WORDS:
- 21000
- DATE:
- 2009
- PRICE:
- 219.99 GBP
The dissertation investigates the effects of work-life balance (WLB) on companies' productivity. Literature is reviewed on the history and evolution of the WLB concept, national and EU policies towards WLB, legal frameworks of WLB, approach to WLB in Ireland, positive and negative opinions about WLB, etc. Research philosophy, ethics, approaches and methods are described highlighting advantages and disadvantages of qualitative and quantitative analysis and reflecting step-by-step work at the dissertation project. A study is conducted of the financial data and WLB practices of British Telecom, Lloyds TSB, Marks and Spencer, and Unilever. Secondary research is combined with primary research techniques based on questionnaires, interviews and structured observation. Conclusions are made about whether the analysed companies make WLB policies profitable.
KEYWORDS: Dissertation, Work Life Balance, HRM, British Telecom, Lloyds TSB, Marks and Spencer,
C/B/877. Stakeholder Theory and Corporate Governance: Unilever case study
- WORDS:
- 1800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper explores the application of stakeholder theory and corporate governance to the corporate activities of Unilever. The disclosures made by Unilever in relation to its approach to environmental responsibility are analysed, the effectiveness of regulation in the development of voluntary ethical codes and a virtue ethic approach to business is discussed.
KEYWORDS: Corporate ethics, corporate governance, stakeholder theory, Unilever, Friends of Earth,
C/M/504. Advertising: Comparative Analysis of Lux and Dove brands
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The assignment focuses on the analysis of the advertisements of two brands within the same product category that project different images to the target audience. The selected brands are Lux and Dove within the personal care product category and two advertisements of these brands are compared along with the brands. Moreover, there is a discussion on the role that motivation theories, and aspects of learning and attitude play in order to project certain images. The positioning strategy along with the market segmentation of the two brands is discussed vis-?-vis the two adverts, and finally the success of the communications strategy, message strategy and media strategy is evaluated.
KEYWORDS: Branding, advertising, Lux, Dove, marketing communications, positioning, personality,
S/M/308. Lynx: A Report on Consumer Behaviour
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines consumer behaviour towards the UK male deodorant 'Lynx' offering an overview of the deodorant market, the strategies of advertising, etc. Primary and secondary research methods are used to identify the market position of Lynx and the reasons why consumers purchase Lynx products.
KEYWORDS: Lynx, deodorant, advertising, consumer behaviour,
C/B/449. Unilever Group: an analysis using the SWOT, PESTEL, and Porter's Five Forces Analytical tools
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This work examines the Unilever Group using three main analytical tools. The SWOT analysis examines the internal strengths and weaknesses of Unilever and the external opportunities and threats. The PESTEL analysis relates Unilever with the political, economic, social, technological, environmental and legal issues surrounding it. Porter's Five Forces examine Unilever in relation to competitive rivalry, barriers to entry into the different markets that it operates, how serious is the threat of substitutes that its competitors can produce and how significant is the power of the company's suppliers and buyers. Some key points to consider here are: 1. the fact that Unilever is a multinational corporation with 400 brands spanning across 14 categories in 3 main markets: home, personal care and foods, 2. the reasons for tightening its existing product portfolio while strengthening its investment on other products (e.g. the expansion of the male cosmetics market), 3. the need for the company to move towards the East, facilitated by the expansion of the European Union in 2004 and the rise of developing and emerging African and Asian countries as potential markets.
KEYWORDS: Unilever, Unilever Group, Multinational Corporation, SWOT, PESTEL, Porters Five Force,
C/B/478. PESTEL Analysis of Unilever
- WORDS:
- 950
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever.
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