Browse our collection of papers in
Unilever
C/B/2099. SWOT analysis of Unilever
- WORDS:
- 800
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Unilever, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Unilever.
KEYWORDS: SWOT, TOWS, Unilever,
C/B/2097. Unilever: Path to Growth Strategy
- WORDS:
- 8100
- DATE:
- 2010
- PRICE:
- 89.99 GBP
The paper looks at the strategic direction of Unilever providing background information about the company, discussing their products, and analyzing their “Path to Growth Strategy” (PGS). Analysis of the company is conducted using the models of SWOT and discussing PGS focus areas. The benefits and challenges of the company’s restructuring are highlighted.
KEYWORDS: Unilever, Path to Growth Strategy, PGS, SWOT, restructuring,
C/HR/571. Dissertation. What measures can organisations take to engage and retain their workforce in diverse UK environment?
- WORDS:
- 16350
- DATE:
- 2009
- PRICE:
- 169.99 GBP
The dissertation addresses the issues of employee engagement and retention (EER) examining the measures that could be taken by UK organisations to fully engage with their workforce and ensure the retention of talented employees. Literature is reviewed on the impact of the workforce on the organisational performance, the link between employee performance and payment, the importance of tailoring EER programmes, the EER programmes currently used in the UK, the importance of knowing competitive actions taken by other players in EER, etc. The research methods are based on secondary data obtained from related academic literature, company reports, press articles, etc. Case studies are conducted of EER practices in Barclays Bank, British Petroleum (BP), Cadbury, Deutsche Bank, Dow Chemical, Nokia, Philip Morris International (PMI), Royal Dutch Shell, and Unilever. Conclusions are made about the actions taken by the studied organisations in developing EER initiatives, recommendations are suggested about the ways to engage employees, to maximise their talents and abilities, and to minimise their turnover.
KEYWORDS: Dissertation, human resources, employee engagement, employee retention, Barclays Bank, British Petroleum, Cadbury, Deutsche Bank, Dow Chemical, Nokia, Philip Morris, Royal Dutch Shell, Unilever,
C/B/1378. SWOT, PESTEL and Porter's 5 Forces analyses of Unilever
- WORDS:
- 2000
- DATE:
- 2009
- PRICE:
- 29.99 GBP
This paper looks at the current market position of Unilever a global conglomerate and one of the world's largest suppliers of fast moving consumer goods (Unilever, 2009). Three popular and well respected qualitative analytical tools have been utilised. At the outset, a PESTLE analysis was employed to facilitate the macro understanding of market risks, growth and decline. Secondly, using a Porter's Five Forces analysis Unilever's strategic position and the competitive intensity of the consumer goods markets that Unilever operates within was examined. Finally, a SWOT analysis was used to audit and highlight Unilever's current internal strengths and weaknesses. The SWOT analysis also examined the current and future threats and opportunities facing Unilever.
KEYWORDS: swot, pestel, porter, forces, unilever,
C/B/1379. PESTLE Analysis of Unilever
- WORDS:
- 950
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever.
C/B/1380. PESTLE and SWOT Analyses of Unilever
- WORDS:
- 1250
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents an overview of Unilever, SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Unilever. It also includes a PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever.
KEYWORDS: pestle, swot, unilever,
C/B/1381. SWOT Analysis of Unilever
- WORDS:
- 450
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Unilever.
C/B/1382. Porter's Five Forces Analysis of Unilever
- WORDS:
- 650
- DATE:
- 2009
- PRICE:
- 9.99 GBP
This paper presents an overview of Unilever and Porter's 5 forces analysis of Unilever which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Unilever.
KEYWORDS: porter, five, forces, unilever,
C/B/1383. PESTEL and Porter's Five Forces Analyses of Unilever
- WORDS:
- 1450
- DATE:
- 2009
- PRICE:
- 19.99 GBP
This paper presents overview of Unilever, PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever and Porter's 5 forces analysis of Unilever which is analysing bargaining power of customers, bargaining power of suppliers, threat of new entrants, and threat of substitute products and intensity of competitive rivalry affecting Unilever.
KEYWORDS: pestel, porter, five, forces, unilever,
S/HR/245. Dissertation. Does Work Life Balance influence Productivity? Exploratory Study of Work Life Balance Effects on Company's Financial Accounts
- WORDS:
- 21000
- DATE:
- 2009
- PRICE:
- 219.99 GBP
The dissertation investigates the effects of work-life balance (WLB) on companies' productivity. Literature is reviewed on the history and evolution of the WLB concept, national and EU policies towards WLB, legal frameworks of WLB, approach to WLB in Ireland, positive and negative opinions about WLB, etc. Research philosophy, ethics, approaches and methods are described highlighting advantages and disadvantages of qualitative and quantitative analysis and reflecting step-by-step work at the dissertation project. A study is conducted of the financial data and WLB practices of British Telecom, Lloyds TSB, Marks and Spencer, and Unilever. Secondary research is combined with primary research techniques based on questionnaires, interviews and structured observation. Conclusions are made about whether the analysed companies make WLB policies profitable.
KEYWORDS: Dissertation, Work Life Balance, HRM, British Telecom, Lloyds TSB, Marks and Spencer,
C/B/877. Stakeholder Theory and Corporate Governance: Unilever case study
- WORDS:
- 1800
- DATE:
- 2007
- PRICE:
- 19.99 GBP
The paper explores the application of stakeholder theory and corporate governance to the corporate activities of Unilever. The disclosures made by Unilever in relation to its approach to environmental responsibility are analysed, the effectiveness of regulation in the development of voluntary ethical codes and a virtue ethic approach to business is discussed.
KEYWORDS: Corporate ethics, corporate governance, stakeholder theory, Unilever, Friends of Earth,
C/M/504. Advertising: Comparative Analysis of Lux and Dove brands
- WORDS:
- 2500
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The assignment focuses on the analysis of the advertisements of two brands within the same product category that project different images to the target audience. The selected brands are Lux and Dove within the personal care product category and two advertisements of these brands are compared along with the brands. Moreover, there is a discussion on the role that motivation theories, and aspects of learning and attitude play in order to project certain images. The positioning strategy along with the market segmentation of the two brands is discussed vis-?-vis the two adverts, and finally the success of the communications strategy, message strategy and media strategy is evaluated.
KEYWORDS: Branding, advertising, Lux, Dove, marketing communications, positioning, personality,
S/M/308. Lynx: A Report on Consumer Behaviour
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines consumer behaviour towards the UK male deodorant 'Lynx' offering an overview of the deodorant market, the strategies of advertising, etc. Primary and secondary research methods are used to identify the market position of Lynx and the reasons why consumers purchase Lynx products.
KEYWORDS: Lynx, deodorant, advertising, consumer behaviour,
C/B/449. Unilever Group: an analysis using the SWOT, PESTEL, and Porter's Five Forces Analytical tools
- WORDS:
- 2500
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This work examines the Unilever Group using three main analytical tools. The SWOT analysis examines the internal strengths and weaknesses of Unilever and the external opportunities and threats. The PESTEL analysis relates Unilever with the political, economic, social, technological, environmental and legal issues surrounding it. Porter's Five Forces examine Unilever in relation to competitive rivalry, barriers to entry into the different markets that it operates, how serious is the threat of substitutes that its competitors can produce and how significant is the power of the company's suppliers and buyers. Some key points to consider here are: 1. the fact that Unilever is a multinational corporation with 400 brands spanning across 14 categories in 3 main markets: home, personal care and foods, 2. the reasons for tightening its existing product portfolio while strengthening its investment on other products (e.g. the expansion of the male cosmetics market), 3. the need for the company to move towards the East, facilitated by the expansion of the European Union in 2004 and the rise of developing and emerging African and Asian countries as potential markets.
KEYWORDS: Unilever, Unilever Group, Multinational Corporation, SWOT, PESTEL, Porters Five Force,
C/B/478. PESTEL Analysis of Unilever
- WORDS:
- 950
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and PESTEL Analysis which is analysing Political, Economic, Social, Technological, Environmental, and Legal factors affecting Unilever.
C/B/479. SWOT Analysis of Unilever
- WORDS:
- 800
- DATE:
- 2006
- PRICE:
- 9.99 GBP
This paper presents overview of Unilever and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Unilever.
S/M/167. Integrated Marketing Communications: www.dove.us – A Case Study
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
This paper uses a case study approach to critically evaluate a company’s website by drawing upon response hierarchy models, and analyzing how a particular company is exploiting the Web to influence consumer responses. The website of Dove has been evaluated to see if the website is successful at influencing the browser at the cognitive, affective and behavioural stages of response. Marketing communications tools, like advertising etc., have been identified in terms of their effectiveness at each stage of response. Areas discussed include integrated marketing communications, response hierarchy models, website purpose, communications objectives, brand pyramid and marketing communications tools.
KEYWORDS: Integrated marketing communications, response hierarchy models, website purpose, commu,
C/M/267. Standardization vs. Adaptation of Global Marketing Communication
- WORDS:
- 2100
- DATE:
- 2005
- PRICE:
- 29.99 GBP
This essay focuses on the literature of the extent of standardization of marketing communication for global companies. It looks into the three major perspectives: standardization, adaptation and compromise in order to see different dimensions of this topic. Finally, using Unilevers Websites for each country as a case study it establishes how different factors influence on the design and content of the internet marketing communication.
KEYWORDS: standardization, vs, adaptation, global, marketing, communication,
P/M/383. Marketing Plan for Unilever
- WORDS:
- 14000
- DATE:
- 2005
- PRICE:
- 149.99 GBP
The paper reports on the joint British/Dutch consumer goods manufacturer Unilever operating on the global scale. The aim of the study is to develop a marketing strategic plan for the company that has recently suffered a decline in sales. On the basis of a literature review the author addresses the issues of the company's corporate vision, corporate mission, corporate objectives and corporate, competitors and global strategies. The study of the company's performance includes analyses of external environment (including PESTLE and 5-forces framework), financial audit, 4 P's (Product, Price, Promotion, Place) and SWOT. McKinsey 7S Framework is used in developing a plan for marketing some of the products in the USA. Conclusions are made about critical success factors and strategies that may bring about an overall increase in sales.
KEYWORDS: marketing, plan, unilever,
S/M/191. Master's Dissertation. The Case Study of Dove Shampoo and Conditioner Brand of Unilever: Marketing Strategies of Hair Care Product in Premium Segment Focusing on Attitude toward Extension in the UK
- WORDS:
- 15300
- DATE:
- 2005
- PRICE:
- 159.99 GBP
This research focuses on the attitude and perception of Dove targeted customers toward brand extension to hair care segment market. The research collects data by using primary research ? focus group interview. The paper analyses the opinion of consumers about brand extension. Discover the suitable promotional tools to reach the consumers when companies operating brand extension strategy. Study the effects of brands extension to the existing brands. Find the factors that influence consumers to build positive and negative perception toward brand extension. The study investigates the perception and attitude of consumers toward brand extension strategy. It examines the marketing mix of Dove Shampoo/Conditioner Brand. It studies the marketing plan and the product development of Dove brand (moving from skin care to hair care). It also explores the market poisoning of Dove Shampoo/Conditioner Brand.
KEYWORDS: Branding, extension, fashion, beauty, haircare,
E/B/15. Use one or more of the national culture frameworks to analyze a real world- intra- or inter-organisation management problem. Recommend ways for managers to alleviate the problem and critically appraise the strengths and weaknesses of the selected
- WORDS:
- 3000
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The aim of this report is to identify the distinctive characteristics of Egypt's national culture, which prevails in business environment. Cultural problems facing Unilever's management in its expansion to Egypt are analyzed via the lens of Hofstede's framework. Hofstede's findings are utilized and related to Egyptian realities. Practical recommendations are drawn for Unilever to resolve its cultural conundrum in Egypt.
KEYWORDS: national, culture, frameworks, analyze, real, world-, intra-, inter-organisation, management, problem, recommend, managers, alleviate, critically, appraise, strengths, weaknesses, selected,
P/B/479. Dissertation. Transnational corporations in China: localization of Unilever
- WORDS:
- 17000
- DATE:
- 2004
- PRICE:
- 179.99 GBP
The dissertation aims to investigate the strategies of Transnational Corporations (TNC) operating in China. The review of literature touches upon the economic and cultural features of contemporary Chinese market, the history of TNCs in China and the incentives for their expansion, the aspects of the localization process including ethical issues, the challenges of TNCs localization in China, etc. The study of Unilever, the Anglo-Dutch producer of consumer products and food, is conducted using SWOT analysis and outlining various aspects of its localization in China. The research is based on the combination of quantitative and qualitative methods with secondary data applied to the primary data interpretation (interviews) in the case study of Unilever China. Conclusions are made about the success factors and pitfalls of localization.
KEYWORDS: dissertation, transnational, corporations, china, localization, unilever,
P/F/281. Unilever Vs. Cadbury Schweppes: Financial Analysis for the investment purpose
- WORDS:
- 3000
- DATE:
- 2004
- PRICE:
- 39.99 GBP
Firstly the paper presents brief backgrounds for each of the companies, then analyses different financial ratios of both companies, looks at the dividend policies, cash conversion cycle, presents up-to-date analysis and outlines brief conclusion and recommendations on where to invest.
KEYWORDS: f, unilever, vs, cadbury, schweppes, financial, investment, purpose,
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