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Unilever
S/M/308. Lynx: A Report on Consumer Behaviour
- WORDS:
- 4000
- DATE:
- 2007
- PRICE:
- 49.99 GBP
The paper examines consumer behaviour towards the UK male deodorant 'Lynx' offering an overview of the deodorant market, the strategies of advertising, etc. Primary and secondary research methods are used to identify the market position of Lynx and the reasons why consumers purchase Lynx products.
KEYWORDS: Lynx, deodorant, advertising, consumer behaviour,
Other Papers On: Unilever
Other Papers On: Consumer Behaviour
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Thank you I have received my assignment. Superb speed and efficiency, just a shame I didn't email you early enough to tailor one to my specific needs.Richard
