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Unilever

C/B/449. Unilever Group: an analysis using the SWOT, PESTEL, and Porter's Five Forces Analytical tools

WORDS:

2500

DATE:

2006

PRICE:

29.99 GBP

This work examines the Unilever Group using three main analytical tools. The SWOT analysis examines the internal strengths and weaknesses of Unilever and the external opportunities and threats. The PESTEL analysis relates Unilever with the political, economic, social, technological, environmental and legal issues surrounding it. Porter's Five Forces examine Unilever in relation to competitive rivalry, barriers to entry into the different markets that it operates, how serious is the threat of substitutes that its competitors can produce and how significant is the power of the company's suppliers and buyers. Some key points to consider here are: 1. the fact that Unilever is a multinational corporation with 400 brands spanning across 14 categories in 3 main markets: home, personal care and foods, 2. the reasons for tightening its existing product portfolio while strengthening its investment on other products (e.g. the expansion of the male cosmetics market), 3. the need for the company to move towards the East, facilitated by the expansion of the European Union in 2004 and the rise of developing and emerging African and Asian countries as potential markets.

KEYWORDS: Unilever, Unilever Group, Multinational Corporation, SWOT, PESTEL, Porters Five Force,