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Unilever

C/B/4173. Unilever's policy of Corporate Social Responsibility and HRM

WORDS:
2600
DATE:
2011
PRICE:
29.99 GBP

The paper examines the issues of Corporate Social Responsibility (CSR) associated with Unilever’s policy of introducing automation in their Saudi Arabia plant. The background of the company is described, theoretical underpinnings of CSR are reviewed, Unilever’s CSR and HRM policies are evaluated discussing the link between employees, stakeholders, psychological contract and CSR.

 

KEYWORDS: Unilever, Corporate Social Responsibility, CSR, HRM, psychological contract,

 
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