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Unilever
C/B/4067. Case study analysis of sustainable business strategy development
- WORDS:
- 1950
- DATE:
- 2011
- PRICE:
- 19.99 GBP
This paper aims to examine the ways in which a business can be sustainable whilst maintaining an agile, efficient and innovative business strategy. The way in which environmental and economical ICT development has been integrated in a variety of organisations is discussed. These organisations include Asda, Tesco, Microsoft, Unilever, and Kraft Foods, and this is followed by a comparative assessment of Brazil and Ghana.
KEYWORDS: Asda, Tesco, Microsoft, Unilever, Kraft Foods, Brazil, Ghana, ICT, business strategy, environmental development, economical development,
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