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TUI Travel

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C/F/1307. TUI AG Capital Structure and Market Valuation

WORDS:
3250
DATE:
2011
PRICE:
39.99 GBP

The paper examines the capital structure of the German company TUI AG listed on the Frankfurt stock exchange. The company’s overview is presented, their use of debt financing is analysed in the context of capital structure, the market valuation of TUI AG is discussed.

 

KEYWORDS: TUI AG, Capital Structure, Market Valuation, debt financing,

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C/F/1090. Portfolio diversification of TUI Travel, Carnival, Tesco and Imperial Tobacco

WORDS:
1200
ADD-ONS:
Excel Data
DATE:
2011
PRICE:
19.99 GBP

The paper examines the portfolios of two companies operating in the travel and leisure industry, i.e. TUI Travel and Carnival (Portfolio A), and two companies operating within the retail and entertainment industry, i.e. Tesco and Imperial Tobacco (Portfolio B). Stock price movements of companies over 2007-2009 are examined, Portfolio A and Portfolio B are compared along the lines of average returns, standard deviation of returns, etc. The paper has no references.

 

KEYWORDS: Portfolio diversification, TUI Travel, Carnival, Tesco, Imperial Tobacco,

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C/M/1729. Marketing plan for TUI start-up business

WORDS:
570
DATE:
2010
PRICE:
9.99 GBP

The paper presents a plan of business transformation within the travel and leisure company TUI who intend a start-up of DVD for B2B sale. TUI marketing strategy is suggested on the basis of their market research, customer segmentation, marketing mix, etc.

 

KEYWORDS: Marketing plan, TUI, start-up business, DVD sale,

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S/M/504. Services marketing in TUI Travel

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the brand management and customer service in TUI Travel examining the role of third party evaluation in the service industry, outlining prerequisites of effective service advertising, highlighting the significance of relationships with suppliers in emerging markets, and addressing the issues of company reputation, service quality and customer's response to service failure with reference to TUI Travel's practices.

 

KEYWORDS: TUI Travel, brand management, customer service, service industry,

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C/M/1068. Services Marketing: review of research papers and case study of TUI Travel

WORDS:
3000
DATE:
2009
PRICE:
39.99 GBP

The paper looks at the features of service marketing in the travel and tourism industry offering a case study of the international company TUI Travel. The issues of brand and customer service management in the company are addressed making references to several studies on the theory of promotion and advertising that may help TUI Travel to improve their marketing practices.

 

KEYWORDS: TUI Travel, Services marketing,

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