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TUI Travel
C/M/1068. Services Marketing: review of research papers and case study of TUI Travel
- WORDS:
- 3000
- DATE:
- 2009
- PRICE:
- 39.99 GBP
The paper looks at the features of service marketing in the travel and tourism industry offering a case study of the international company TUI Travel. The issues of brand and customer service management in the company are addressed making references to several studies on the theory of promotion and advertising that may help TUI Travel to improve their marketing practices.
KEYWORDS: TUI Travel, Services marketing,
Other Papers On: Services Marketing
Other Papers On: TUI Travel
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- Sociology
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