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C/M/974. Integrated Marketing Communications: case study of Travelpod

WORDS:
4300
DATE:
2009
PRICE:
49.99 GBP

The paper looks at the strategy of integrated marketing communication (IMC) in the UK budget hotel sector with regard to innovative product Travelpod developed by Travelodge. An overview of the UK hotel industry and the current trends in hospitality services is presented, the market opportunities and competitive advantage of Travelpod are examined, its target audiences are discussed. IMC objectives and tools for Travelpod are outlined, IMC plan is developed.

 

KEYWORDS: integrated, marketing, communications, study, travelpod,

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C/M/925. Integrated marketing communications plan: case study of Travelpod

WORDS:
3500
DATE:
2008
PRICE:
39.99 GBP

The paper reports on creating an integrated marketing communications (IMC) plan for Travelpod, a new mobile hotel developed by Travelodge. A brief market overview is provided offering an insight into the market opportunities that may exist for Travelpod. Possible target audiences are identified and described, various communication means are investigated, an IMC plan is developed, promotional activities are recommended including promotional budget and communication planning schedule.

 

KEYWORDS: integrated marketing communications, IMC, Travelpod, Travelodge,

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