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TravelPod.com
C/M/974. Integrated Marketing Communications: case study of Travelpod
- WORDS:
- 4300
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper looks at the strategy of integrated marketing communication (IMC) in the UK budget hotel sector with regard to innovative product Travelpod developed by Travelodge. An overview of the UK hotel industry and the current trends in hospitality services is presented, the market opportunities and competitive advantage of Travelpod are examined, its target audiences are discussed. IMC objectives and tools for Travelpod are outlined, IMC plan is developed.
KEYWORDS: integrated, marketing, communications, study, travelpod,
Other Papers On: TravelPod.com
Other Papers On: Marketing Communications
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