Browse our collection of papers in
Travel Lodge

Select number of records per page:  

C/M/2502. Evaluation of service quality in Travelodge and Premier Inn hotels

WORDS:
2000
DATE:
2012
PRICE:
29.99 GBP

The paper presents an assessment of service quality via a mystery shopper technique in Travelodge and Premier Inn hotels. The background of both companies is described, the mystery shopper technique is explained, the service quality in Travelodge Southwark Hotel and Premier Inn Wembley Hotel is evaluated along the lines of the SERVQUAL model, recommendations are suggested to the management of the hotels.

 

KEYWORDS: service quality, Travelodge, Premier Inn, hotels, SERVQUAL, mystery shopper,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/M/2445. Dissertation. The factors that affect the overall consumer satisfaction and service quality in UK Budget Hotels

WORDS:
10100
DATE:
2011
PRICE:
109.99 GBP

This dissertation examines the factors that affect consumer satisfaction and service quality in UK Budget Hotels. The paper begins by providing background information on Travelodge, and follows with a summary of the strategies adopted by the budget hotel. The study aims to identify factors affecting the service quality in UK budget hotels, to explore the consumers’ expectations of the service quality in UK budget hotels, to explore the consumers’ perceptions of the service quality in UK budget hotels, to report the gap between the perceptions and expectations for service quality in UK budget hotels, and to study the factors affecting the customer satisfaction in the budget hotels. The review of literature focuses on a range of topics, some of which include the importance of service quality, measurements of service quality, and the relationship between service quality and customer satisfaction. The methodology used is highlighted, and the findings are identified. This is followed by an analysis of the findings, whilst conclusions are made regarding recommendations.

 

KEYWORDS: Dissertation, consumer satisfaction, service quality, UK Budget Hotels, Travelodge!,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/EI/145. Comparing E-Business & E-Commerce: Travelodge Vs. Premier Inn

WORDS:
850
DATE:
2010
PRICE:
9.99 GBP

This paper looks at the similarities and differences between electronic business and electronic commerce, using Travelodge a US based budget hotel chain and Premier Inn, a UK based budget hotel chain as case studies. The paper discusses the way in which both hotel chains use the concept of electronic marketing and business to expand sales, profit margins and their customer base. By using the two hotel chains to compare e-business and e-commerce, the paper describes key aspects of both resulting in examples of which hotel performance is better.

 

KEYWORDS: Travelodge, Premier Inn, budget hotel,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/2109. Corporate Strategy of Forte Hotels

WORDS:
900
DATE:
2010
PRICE:
9.99 GBP

The paper examines the implementation of strategic management in the Forte hotel group reviewing their acquisition and divestiture strategy and discussing how the acquisition of TraveLodge and Meridien brand names has contributed to Forte’s competitive advantage.

 

KEYWORDS: Forte group, corporate-level strategy, mergers and acquisitions, diversification, hotel industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

S/M/505. Integrated Marketing Communications in New Product Development: Case Study of Travelpod

WORDS:
3200
DATE:
2009
PRICE:
39.99 GBP

The paper examines the use of integrated marketing communications (IMC) in the marketing of the mobile hotel room Travelpod, a new innovative product developed by Travelodge. Marketing opportunities for Travelpod are explored, its competitive advantage is identified, specific marketing objectives for the product are formulated, IMC strategy is developed including advertising and public relations tools, budgeting, timeframe, etc.

 

KEYWORDS: Travelodge, Travelpod, mobile hotel room, integrated marketing communications, IMC, new product development,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

C/B/741. SWOT Analysis of Travelodge

WORDS:
1000
DATE:
2007
PRICE:
19.99 GBP

This report acted as a SWOT analysis of Travelodge, the budget hotel group in the UK. It highlights how the company's strengths and opportunities far outweigh its internal weaknesses and the threats in its external environment.

 

KEYWORDS: SWOT, Travelodge,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

 

CUSTOM WRITING

Can't find what you are looking for? Click here to order a custom written paper

Subject Catalogue

GET OUR GooGLE TOOLBAR BUTTON
Click here
BOOK MARK US
WHAT OTHERS
HAVE SAID
Gratitude! Yes, I have received the paper. That was some good customer service out there. I'm really not sure why people don’t make more use of your site; your service is top notch! Continue with these levels, while I recommend this site to my peers. Keep up the good work! Ankit