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Travel Lodge

S/M/505. Integrated Marketing Communications in New Product Development: Case Study of Travelpod

WORDS:
3200
DATE:
2009
PRICE:
39.99 GBP

The paper examines the use of integrated marketing communications (IMC) in the marketing of the mobile hotel room Travelpod, a new innovative product developed by Travelodge. Marketing opportunities for Travelpod are explored, its competitive advantage is identified, specific marketing objectives for the product are formulated, IMC strategy is developed including advertising and public relations tools, budgeting, timeframe, etc.

 

KEYWORDS: Travelodge, Travelpod, mobile hotel room, integrated marketing communications, IMC, new product development,

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hotels travelodge forte inn service quality strategy premier vs dissertation factors overall budget evaluation uk satisfaction commerce consumer affect ei product development communications marketing swot integrated study travelpod c comparing corporate brand acquisition hotel business
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