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Travel Lodge
C/EI/145. Comparing E-Business & E-Commerce: Travelodge Vs. Premier Inn
- WORDS:
- 850
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper looks at the similarities and differences between electronic business and electronic commerce, using Travelodge a US based budget hotel chain and Premier Inn, a UK based budget hotel chain as case studies. The paper discusses the way in which both hotel chains use the concept of electronic marketing and business to expand sales, profit margins and their customer base. By using the two hotel chains to compare e-business and e-commerce, the paper describes key aspects of both resulting in examples of which hotel performance is better.
KEYWORDS: Travelodge, Premier Inn, budget hotel,
Other Papers On: E-businesses
Other Papers On: General E-commerce
Other Papers On: Travel Lodge
Other Papers On: Premier Lodge
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