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Travel Lodge

C/B/2109. Corporate Strategy of Forte Hotels

WORDS:
900
DATE:
2010
PRICE:
9.99 GBP

The paper examines the implementation of strategic management in the Forte hotel group reviewing their acquisition and divestiture strategy and discussing how the acquisition of TraveLodge and Meridien brand names has contributed to Forte’s competitive advantage.

 

KEYWORDS: Forte group, corporate-level strategy, mergers and acquisitions, diversification, hotel industry,

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Other Papers On: Corporate Strategy: Case Studies
Other Papers On: Mergers and Acquisitions
Other Papers On: Travel Lodge
Other Papers On: Forte
Other Papers On: Meridien

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