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Traiana
C/B/2638. Gil Mandeliz and Traiana: Value is in the eye of the beholder. Harvard Business School case study
- WORDS:
- 2950
- DATE:
- 2010
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- 29.99 GBP
This research analyses the Harvard Business School case study by Lloyd Shefsky of “Gil Mandeliz and Traiana: Value is in the eye of the beholder.” The paper follows Mandelzis’ career from being a bar owner to being a Wall Street Stock Broker. He was successful in some ventures, a failure in others, but as a finale to his endeavours, he established Traiana, a multi-national operation facilitated through venture capital funding. The company provided a platform for B2B (Business to Business) transactions and later developed into foreign exchange and other areas. Using PESTEL, SWOT and Porter’s Five Forces analysis, the writer carries out an assessment of the company to determine the position and growth potential within the global market. The analyses and research is used to evaluate and identify potential developments and long term objectives to help make strategic recommendations in regards to the offer received by Gil Mandelzis.
KEYWORDS: Traiana, Gil Mandeliz, B2B, business to business, PESTEL, SWOT, Porters five forces, 5 forces, TOWS, problem statement, harmony network, Harvard, case study,
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