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Toyota
S/B/517. Success factors behind Toyota strategy
- WORDS:
- 2400
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines success factors behind the diversification strategy of Toyota discussing their ICT activities, i.e. the launch of the Gazoo.com portal and the KDDI network serving car mobile phones, describing the implementation of lean thinking through the use of Toyota Production System (TPS), evaluating their marketing strategies, etc.
KEYWORDS: Success factors, Toyota strategies, Gazoo.com, KDDI, lean production,
Other Papers On: Critical Success Factors (CSF)
Other Papers On: International Business
Other Papers On: Toyota
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