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Toyota

C/M/2251. An examination of brand management at Toyota

WORDS:
2050
DATE:
2011
PRICE:
29.99 GBP

This paper examines brand management at Toyota, the car manufacturer. The rationale behind the changes and development of brand elements at Toyota are discussed, and the paper evaluates the importance of brand equity. The ways in which brand equity can be increased is also examined. The paper then analyses Toyota’s identity and brand personality.

 

KEYWORDS: Brand management, Toyota, car manufacturer, brand equity, brand personality!,

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