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Toyota
C/M/1260. Marketing strategy for car care product of Toyota UK
- WORDS:
- 2900
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy for a car care product Eco-Friendly Guide launched by Toyota Manufacturing (UK) providing the company’s market overview and conducting their marketing audit along the lines of SWOT, PESTEL and marketing mix models. A plan of the strategy implementation for 2010-2011 is detailed, analysis is conducted of the estimated profit and loss for 2009-2010.
KEYWORDS: Toyota, SWOT, PESTEL, marketing plan,
Other Papers On: Toyota
Other Papers On: Marketing Plans
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