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C/M/1258. Strategic marketing analysis of Toyota UK

WORDS:
3800
DATE:
2009
PRICE:
39.99 GBP

The paper reports on the marketing position of Toyota UK presenting an overview of the UK car market and conducting marketing analysis of the company within the framework of SWOT, PESTEL, Porter’s Five Forces, and Ansoff models. Toyota’s current marketing strategy is evaluated, a new strategic marketing plan for 2009-2012 is proposed including its implementation plan and evaluation criteria via key performance indicators (KPI).

 

KEYWORDS: Toyota UK, SWOT, PESTLE, Porter’s Five Forces, Ansoff, marketing plan, UK car market,

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