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C/M/1115. Customer loyalty and customer satisfaction: Toyota case study

WORDS:
4900
DATE:
2009
PRICE:
49.99 GBP

The paper examines the contribution of loyal customers to business reviewing literature on the impact of customer loyalty and satisfaction on company development. A case study is conducted of Toyota's tactics to retain customers discussing 'Customer First' philosophy, customer trust, customer satisfaction, service quality, switching cost, and corporate image.

 

KEYWORDS: Customer loyalty, customer satisfaction, service quality, trust, switching cost, corporate image, Toyota,

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