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C/B/1411. Strategic significance of corporate culture and identity

WORDS:
2400
DATE:
2009
PRICE:
29.99 GBP

The paper examines the concepts of corporate culture (CC) and corporate identity (CI) providing theoretical background of both concepts and offering case studies of CC and CI of Sony, Ferrari, Toyota, General Motors and Skanova. The influence of corporate culture and identity on the formulation and implementation of each company's strategy is analysed. The possibilities of changing CC and CI are discussed.

 

KEYWORDS: strategic, significance, corporate, culture, identity,

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