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Toshiba
C/E/517. Competition and cooperation: case study of Sony vs. Toshiba
- WORDS:
- 1050
- DATE:
- 2010
- PRICE:
- 19.99 GBP
The paper looks into the relationship between competition and cooperation (‘co-opetition’) using the case of Sony’s DVD format war against Toshiba (Blu-ray versus HD-DVD) and discussing a form of cooperation (‘keiretsu’) unique to the Japanese culture.
KEYWORDS: Competition and cooperation, co-opetition, Sony vs. Toshiba, keiretsu, DVD format war,
Other Papers On: Competition Policy
Other Papers On: Sony
Other Papers On: Toshiba
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