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Topshop

C/B/3663. International Marketing Report for Topshop

WORDS:: 3200
DATE:: 2011
PRICE:: 39.99 GBP

This paper focuses on Topshop, a fashion retailer, and examines their expansion plans. The paper assesses their scope for international expansion, and follows this with an evaluation of their macro and micro environmental factors. The paper examines Topshop’s political, legal, economic, and socio-cultural factors that relate to their expansion plans. The paper also examines the power of the buyers, namely the consumers. After looking at these environmental factors, the paper shortlists, and finally selects the most prospective nation for Topshop to expand to. The lifestyle and preference of the buyers are assessed, along with the economical strength of the chosen nation. Conclusions are made regarding recommendations for the fashion retailer.

KEYWORDS: Topshop, fashion retailer, expansion, macro-environmental, micro-environmental, political, legal, economic, socio-cultural factors, buyers, consumers, PEST,