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Titan Industries

S/B/114. Titan Case Study: Expanding Branch to Thai Market

WORDS:: 3900
DATE:: 2005
PRICE:: 39.99 GBP

This project providing the marketing plan for Titan into six main parts: the First part will examine the micro level situation of the company in the India market, by using SWOT analysis. The Second part uses PEST analysis both Thailand and India as the macro level situation which analyzes factors that are important before entering international markets. The Third part, explains about marketing entry strategy decision that Titan will use to entry to Thailand. The Fourth and Fifth parts will explain about the Segmentation that Titan will select including Marketing Mix strategy that the company will plan to do. Finally, Porters Five forces explain about how the current situation of Thai watch market affect to the company.

KEYWORDS: titan, study, expanding, branch, thai, market,

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