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Titan Industries
C/M/577. International Marketing Strategy of Timex in India
- WORDS:
- 2300
- DATE:
- 2007
- PRICE:
- 29.99 GBP
The paper analyses the case study of Timex and Titan watches joint venture. The study is divided into two parts: the first part gives the evaluation of the Timex's marketing strategy in India by establishing a joint venture with Titan watches, in the second part the author points out the options available for Timex watches after their break-up with Titan in 1998.
KEYWORDS: International Marketing Strategy, Timex, Titan, Joint Venture, Break-up,
Other Papers On: Titan Industries
Other Papers On: Timex Corporation
Other Papers On: International Marketing
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