MORE Search Options

Browse our collection of papers in
TIFFANY & CO.

All Subjects
>
Analysis of Companies
>
TIFFANY & CO.

C/M/1366. Marketing communication strategies of global luxury brands

WORDS:: 2200
DATE:: 2010
PRICE:: 29.99 GBP

The paper looks at the theory of brand reviewing brand definitions, examining attitudes towards luxury brands in different countries (China, Mexico and France), discussing communications strategies of global luxury brands (i.e. Chanel, Louis Vuitton, Hennessey, Tiffany, and Burberry) and comparing them to the marketing communications strategy of Chivas Regal.

KEYWORDS: Marketing communication strategy, global luxury brands, Chanel, Louis Vuitton, Hennessey, Tiffany, Burberry, Chivas Regal,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/882. Mapping Consumption Chain: Tiffany & Co

WORDS:: 1500
DATE:: 2008
PRICE:: 19.99 GBP

The paper offers a case study of Tiffany & Co investigating the driving forces behind the development of the jewellery industry and discussing the motivations for buying jewellery, the issues of the search, selection and purchase of jewellery, the delivery of the products and services in the jewellery market, the ways of using and exchanging products, etc. The questions are considered with reference to the life cycle of Tiffany's products.

KEYWORDS: strategic management, consumption chain, Tiffany, jewellery, product life cycle,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

E/M/167. Strategic marketing audit of Tiffany & Co

WORDS:: 1500
DATE:: 2006
PRICE:: 19.99 GBP

The paper reports on the strategic marketing audit of Tiffany & Co conducting PEST analysis of their business and economic environment, offering an overview of the UK jewellery market and conducting Porter's five forces and portfolio analysis of the company.

KEYWORDS: Tiffany & Co, PEST, Porters five forces,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST