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Thorntons Plc

P/M/792. Research into Thornton's chocolate marketing

WORDS:: 3000
DATE:: 2006
PRICE:: 39.99 GBP

The paper examines the methods of improving Thorntons luxury chocolate sales describing the position of Thornton in the UK confectionary market, using secondary research methods to evaluate Thorntons financial performance, and conducting primary research into customers opinions on Thorntons (through interviews). Conclusions are made about the possible benefits of reducing the number of Thorntons stores and increasing the distribution of their products through supermarkets and retailers.

KEYWORDS: Thorntons, chocolate,

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