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Thorntons Plc
C/M/1304. Marketing plan for Thorntons' expansion to Latin America
- WORDS:
- 4050
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper reports on the development of a marketing plan for the entry of Thorntons chocolates into the South American market, namely, to Venezuela and Peru. The market position of the company is analyzed using the models of SWOT, PESTEL, Porter’s Five Forces, marketing mix, etc. Marketing rout for Thorntons in Latin America are examined.
KEYWORDS: International marketing, SWOT, PESTEL, Porter’s Five Forces, Value chain, Marketing mix, Thorntons, chocolate,
Other Papers On: Thorntons Plc
Other Papers On: International Marketing
Other Papers On: Marketing Plans
Other Papers On: Strategic Analysis
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