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Thorntons Plc

C/B/2186. PESTEL and SWOT analyses of Thorntons

WORDS:
1800
DATE:
2010
PRICE:
19.99 GBP

This paper presents an overview of Thorntons, SWOT analysis, which is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats of Thorntons. It also includes a PESTEL analysis, which stands for Political, Economic, Social, Technological, Environmental and Legal, analysing a framework of macro-environmental factors affecting Thorntons.

 

KEYWORDS: PESTEL, PEST, SWOT, TOWS, Thorntons,

 
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