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TEXACO
C/M/1438. Customer attitudes towards TEXACO petrol station services
- WORDS:
- 2650
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper addresses the lack of customer satisfaction with the services of the US petrol company TEXACO providing the background information about the company, reviewing literature on the theory of customer satisfaction and its role in service marketing, indicating advantages and disadvantages of research techniques relevant for the study, explaining the rationale for using the online questionnaire, discussing the results of the primary data analysis, and making conclusions about the causes of customer dissatisfaction with TEXACO service delivery.
KEYWORDS: Customer attitudes, satisfaction, dissatisfaction, TEXACO, petrol station services,
Other Papers On: Customer Satisfaction (CS)
Other Papers On: TEXACO
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