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C/M/1400. Marketing strategy of Tesco

WORDS:
4050
DATE:
2010
PRICE:
49.99 GBP

The paper examines the success factors of Tesco’s marketing strategy providing profiles of the company’s customers, investors and employees, examining the options for their market and product development in the changing marketing environment, and discussing the contribution of the human resource function, operations management and knowledge management to Tesco’s organisational development.

 

KEYWORDS: Marketing strategy, Tesco, marketing environment,

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