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C/M/1285. Strategic Response of UK Grocery Market to Recent Economic Recession

WORDS:
3900
DATE:
2009
PRICE:
39.99 GBP

The paper looks at strategic management within the UK grocery industry providing a review of literature on the background of the leading grocery retailers, and examining how the principles of resource based view (RBV) and dynamic capability approach (DCA) are applied by Tesco and by an anonymous discounter XXX in their strategic management under recession. The methods of the research include primary data obtained from the semi-structured interviews with the store management. The ethical issues of the study are addressed. Conclusions are made about the strategic response of Tesco and XXX to the current financial crisis.

 

KEYWORDS: Tesco, Grocery Market, Discounters, Food retailing, Strategic Management, Recession,

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Other Papers On: Strategic Management
Other Papers On: Tesco
Other Papers On: UK Food Retailing Industry

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