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C/M/1214. Tesco's approach to generating customer loyalty through Tesco Club Card
- WORDS:
- 4500
- DATE:
- 2009
- PRICE:
- 49.99 GBP
The paper examines the use of Tesco Club Card to generate strong customer loyalty. Primary research is conducted through interviews with Tesco staff and consumers. Conclusions are made about the benefits of the Tesco Club Card loyalty programme and its role in the company’s the success.
KEYWORDS: Tesco, customer loyalty, Club Card,
Other Papers On: Customer Loyalty
Other Papers On: Tesco
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