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Tesco

C/B/2617. Chile as a potential market for Tesco

WORDS:
2650
DATE:
2010
PRICE:
29.99 GBP

This paper discusses the approach of Tesco into entering the Chilean market utilising the Uppsala model. The main feature of the model is to internationalise by going to nearby countries, and only after experiencing success there, to expand to markets that are further from the home market. Tesco is viewed as being in a strong position to achieve success internationally due to prevalent market opportunity, the leverage of the firm’s resources, and the guiding principles of management.

 

KEYWORDS: Chile, Tesco, Uppsala model, business strategy, international business,

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Other Papers On: Corporate Strategy: Case Studies
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