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C/B/2241. Chile as potential market for Tesco

WORDS:
1500
DATE:
2010
PRICE:
19.99 GBP

The paper examines the intention of Tesco to enter Chile describing the internal and external environment of the company, and analysing the attractiveness of expansion to Latin America. The theory of internationalisation is briefly reviewed focusing on the Uppsala model. The entry mode for Tesco is discussed, the features of the Chilean retail market are examined highlighting advantages that Tesco has in comparison to other foreign investors.

 

KEYWORDS: Chile, Tesco, Uppsala model, entry mode, internationalisation,

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I have received the paper and thank you for your great work. Rahim